Welcome to Our Story 👋
A casual photo of the Tribeless team that includes Sim, Gwen Lyne, Gwen Yi and Shawn with a white background

Hi, we're the Tribeless Team! We believe the world would be a better place if everybody practiced Empathy in their everyday conversations. This is our story :)

A Brief History

A group photo of the 9 people that joined the first ever Tribeless Dinner at Kuala Lumpur.
A dotted line in a swirly pattern to represent Tribeless' journey
A collage of group photos of the virtual workshops facilitated by Tribeless

We started in 2016 as a series of dinner parties. After hosting hundreds of conversations, we realized that we were actually creating spaces for people to practice empathy. That’s how we made the transition into an empathy training company!

DISCOVER OUR APPROACH

Story of Tribeless

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A group photo of the 9 people that joined the first ever Tribeless Dinner at Kuala Lumpur.

Our founder Gwen Yi hosted the first ever Tribeless Dinner with one rule: "No small talk." And the rest, as they say, is history.

A group photo of the 9 people that joined the first ever Tribeless Dinner at Kuala Lumpur.
A group photo of the 9 people that joined the first ever Tribeless Dinner at Kuala Lumpur.
A top-down view of the Empathy Box prototype, then known as "Tribeless-In-A-Box", being play tested at a ChangemakerXChange event in Manila.
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A top-down view of the Empathy Box prototype, then known as "Tribeless-In-A-Box", being play tested at a ChangemakerXChange event in Manila.

Back in the day, the Empathy Box was called "Tribeless-In-A-Box"! This is a picture of one of our first ever prototypes, complete with icons stuck to the back of poker cards.

A top-down view of the Empathy Box prototype, then known as "Tribeless-In-A-Box", being play tested at a ChangemakerXChange event in Manila.
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A poster with the collage of 17 profile photos of people who signed up for Tribeless' first Tribeless Host Program.

We launched our "Tribeless Host Program", gathering folks from 17 cities & 11 countries to host Tribeless Dinners in their own cities!

A poster with the collage of 17 profile photos of people who signed up for Tribeless' first Tribeless Host Program.
A poster with the collage of 17 profile photos of people who signed up for Tribeless' first Tribeless Host Program.
A photo of Shawn signing official documents to incorporate Tribeless in Malaysia.
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A photo of Shawn signing official documents to incorporate Tribeless in Malaysia.

We officially registered Tribeless PLT as a company. Here you can see Shawn, our CEO, signing the papers for our bank account. ✍️

A photo of Shawn signing official documents to incorporate Tribeless in Malaysia.
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A poster promoting the first ever Empathy Box v1 public sale that includes all the components that go into the Empathy Box v1

Ahhhh, memories. Here we have our first public Empathy Box sale. We didn't know the first thing about marketing or sales... we just wanted to get our baby out into the world. As you can imagine, that didn't go too well...

A poster promoting the first ever Empathy Box v1 public sale that includes all the components that go into the Empathy Box v1
A poster promoting the first ever Empathy Box v1 public sale that includes all the components that go into the Empathy Box v1
Gwen Yi at London with the London Eye in the background
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Gwen Yi at London with the London Eye in the background

After a less-than-spectacular launch, Gwen Yi decides to step down as CEO and hands over the position to Shawn. It is the best decision she has made in a long, long time.

Gwen Yi at London with the London Eye in the background
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The Empathy Box v2 in full view with all the components in the Box laid out on a table

2019 was a tumultuous year for the team. Our highlight of the year was creating V2.0 of The Empathy Box – more colors, better quality – and launching it to great success.

The Empathy Box v2 in full view with all the components in the Box laid out on a table
The Empathy Box v2 in full view with all the components in the Box laid out on a table
Gwen Yi and Shawn posing at the stage during their brief presentation at Obama APAC Leaders Summit 2020
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Gwen Yi and Shawn posing at the stage during their brief presentation at Obama APAC Leaders Summit 2020

We hosted Empathy Box conversations for 200 Obama Leaders from 33 countries in Asia-Pacific at the 2019 KL Convening! Definitely one for the books. 🌟

Gwen Yi and Shawn posing at the stage during their brief presentation at Obama APAC Leaders Summit 2020
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A poster to promote the Empathy Circles Global Experiment Campaign that includes a link on how to join the campaign.

When COVID-19 struck, we ran a 30-day experiment to explore if we could create human connection online. 600 people from 40 countries ended up joining the fun. 💗 (Spoiler alert: The answer is yes!)

A poster to promote the Empathy Circles Global Experiment Campaign that includes a link on how to join the campaign.
A poster to promote the Empathy Circles Global Experiment Campaign that includes a link on how to join the campaign.
A collage of group photos of the virtual workshops facilitated by Tribeless
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A collage of group photos of the virtual workshops facilitated by Tribeless

Fast forward to today, and we've made the transition into a fully virtual empathy training company working with clients around the 🌎!

A collage of group photos of the virtual workshops facilitated by Tribeless

The Core Team

A profile photo of said team member
Wong Gwen Yi
Founder

I handle most front-facing things in our company, from sales and marketing to PR and training. I'm also the lead consultant and facilitator for our client projects!

It is my deepest belief that Empathy is the foundation to healing our world – and the best way to learn it is by creating safe spaces for people to learn, heal, laugh and grow. 💖

I was a total conference junkie in my youth and prided myself in getting into them for free. Some of the more notable ones are: TED@IBM, SxSW, Web Summit, One Young World, and the World Economic Forum on ASEAN!

I'm a closet spiritualist and a Yoga With Kassandra stan. 🧘‍♀️

A profile photo of said team member
Wong Gwen Yi
Founder
I once fell down on live TV trying to take a selfie with President Obama 🤪
A profile photo of said team member
Shawn Cheng
Chief Executive Officer

My work is mostly focused on internal company affairs. When I'm not handling admin and operations, I'm building the core curriculum that drives our approach and offerings at Tribeless!

For me, our work in Tribeless is a means to cultivate the development of our collective morality – so that we're able to better cope with the nuances of humanity.

I've been working since I was 16 years old, with an EPF date to prove it too. 🥲

I'm commonly referred to as "Chief-Everything-Officer" and "Tea Kween" 'round these parts.

A profile photo of said team member
Shawn Cheng
Chief Executive Officer
I have a dedicated "Dank Memes" folder on my desktop ✌️
A profile photo of said team member
Leong Sim Yen
Chief Strategy Officer

I use my big brain (inside joke) to make our stuff legit while steering the Tribeless ship with Gwen Yi and Shawn. In other words, I help with strategy, consultation, program development, and always keeping the big picture in mind.

In enabling others to #SeeTheHumanFirst, my peaceful acceptance of my own humanity deepens. 🧘‍♀️

"That's good science!" ~ a client's response to a qualitative analysis report we did.

I once did a live solo dance performance as a challenge to deepen my connection with my body. 💃

A profile photo of said team member
Leong Sim Yen
Chief Strategy Officer
My life was complete the day BTS decided to collab with Coldplay 🎹
A profile photo of said team member
Wong Gwen Lyne
Client Manager

I manage project timelines and support our clients' needs to ensure that they have the best possible experience with us!

Experiencing first-hand how practicing Empathy in my conversations transformed and deepened the relationships in my life. Now that I know it IS possible, I'm hopeful to share the same experience with others!

Graduated summa cum laude with a BA in Psychology!

My spirit animal is a quokka.... but I went to a Bring Me the Horizon concert when I was 15 years old. 🤘✨

A profile photo of said team member
Wong Gwen Lyne
Client Manager
There's nothing I love more than drinking, sipping and spillin' tea 😌🍵

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